Why it started
We believe a generous world is a better world for all of us.
We live in a world where everything is about us. Devices memorize our personal preferences, websites tell our friends what we had for breakfast and billion dollar campaigns tell us how we can be happier. But we’re not. We still have the same struggles and desires, aches and pains, preferences and problems. And the more we focus on us, the more we focus on them.
We long for something else.